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When you’re sitting down to write on your blog, who are you hoping will read it? If you are hoping to be an all-purpose personal blog that is trying to attract readers from all walks of life, you are likely to be disappointed.

Most people read blogs that speak to them individually. They will choose writers who have a similar background, with similar tastes, hobbies, and opinions. There are a few readers who seek out differing opinions and tastes, but it’s not nearly as common.

Don’t be afraid to play to your audience. If you are writing primarily about your kids and your day-to-day life as a stay-at-home mom, then write as though other SAHM’s are reading. Same with your posts about your hobbies. If you are a knitter, use terminology that other knitters understand. It isn’t necessary to “dumb down” your posts for non-knitters. Chances are, the non-knitters aren’t reading your knitting-related posts. You’re more likely to attract readers who already know what you are describing.

If you are writing mostly political rants or opinions, it is better for you to assume that your primary audience shares most of your opinions. It is not necessary to present a “fair and balanced” point of view. After all, your opinions are almost always biased in one form or another anyway. Stating a firm opinion (especially one that you hold that is different from your peers) is often a way to encourage discussion and debate in your comments.

And isn’t that what you’re looking for on your blog in the first place?